Zakopane
Zakopane is strongly connected to nature, outdoor tourism,
and traditional culture. I wanted the identity to feel calm,
natural, and approachable. The organic shapes inspired by
tree rings and mountains, creating a symbol that reflects both
the landscape and the surroundings. The final outcome is a
visual identity built around the logo, earthy colour palette, and
clear typography system. These elements were then applied
to wayfinding, signage, and promotional designs to create a
consistent visual language.